I’ll be honest: I could afford to buy some flashy toys if I wanted to. I see other entrepreneurs posting their sports cars and private jet trips, and I get the appeal. But every time I think about making a purchase like that, I ask myself: does this help my team? Does it help my customers? Does it make the business stronger?
The answer is usually no. So instead, I put that money into things that actually compound. I buy better trucks so our crews aren’t stuck on the side of the road. I invest in tools and equipment that make jobs faster and safer. I upgrade our office and warehouse space so people have a professional environment to work in. I fund training programs so our team gets better at what they do.
These investments might not look as cool on Instagram, but they pay off every single day. When a customer sees our branded trucks pull up on time with clean equipment, that’s a result of reinvestment. When a crew finishes a job faster because they have the right tools, that’s a result of reinvestment. When someone on the team levels up their skills and takes on a leadership role, that’s a result of reinvestment.
I also think about what message I’m sending. If I’m driving around in a Lamborghini while my team is working out of beat-up trucks, what does that say? It says I care more about my image than their success. That’s not the culture I want to build.
Smart reinvestment is how you turn a small business into something that lasts. It’s how you attract great people, keep customers coming back, and build real equity. I’m playing the long game, and that means saying no to short-term ego boosts in favor of things that actually matter.