I recorded my first real commercial recently, and it’s been a good reminder that visibility is its own kind of risk. It’s easy to hide behind the work and let results speak for themselves, but at some point you have to step in front of the camera and own your story. Putting a face and a voice to what you’ve built feels exposed in a way that spreadsheets and job sites never do. But that discomfort is the toll you pay for growth — and I’d rather pay it and keep moving than stay comfortable and stay small.