Want to hit your goals? Write them down.
Want your team to hit their goals? Give them a piece of the outcome, and make it crystal clear what those goals actually are.
That’s not a slogan to me — it’s how I run my companies. There are no “dartboard” thoughts at Davis Painting. We work off clean, sorted data that tells the story plainly. It’s literally the first thing my team sees when they walk into HQ, because what gets measured and made visible is what gets done.
For a long time, the unglamorous answer to “what are we working on?” was infrastructure. The systems, the structure, the data — the stuff that isn’t fun to build but makes everything else possible. That foundation is finally built. Now the fun part begins.
I’m a big believer in being honest about where you are versus where you’re going. We track our leads, our estimates, our conversion rate, our average ticket, our locations, our vehicles, and our team across every department. Some of those numbers are pacing ahead of target — our conversion rate, for one. Others have a long way to go, and that’s fine. The point isn’t to pretend you’ve arrived. The point is to know your real numbers and chew through the gap a little more every day.
A year of heads-down work has moved every one of those lines in the right direction. We’ve grown to multiple locations across more than one state, expanded the fleet, and built out the leadership and sales structure to support what’s next.
Here’s the principle underneath all of it: everything has a system, and everything is strategically thought out. When your goals are written down, your data is clean, and your team shares in the upside, growth stops being a mystery. It becomes a process you can repeat.
The future looks bright — and we’ve got some exciting announcements coming soon.